We have all now been affected by the easy-money Covid “hangover.” In this article below, Automotive retail consultant Max Zanan advises dealers to temper their expectations for 2024 as favorable conditions of easy money, low inventories and high demand come to an end, in a return to what many are admitting is now a buyer’s market.

It’s critical to get a game-plan with your entire dealership in agreement in order to succeed in 2024 and beyond.